![]() But the narrative of the neoliberal “Miracle of Chile” obscured severe inequalities. Over the past several decades, Chile has boasted one of the fastest-growing economies in Latin America. The system was trailblazing: Chile was the first country to eschew a government-backed pension system and replace it with mandatory private retirement savings. “I am not scared of the future,” Zillmann told Al Jazeera, “but many people are because they have no money saved for when they get old.”Ĭhile’s celebrated $200bn private pensions system, based on individual capital accounts, has served as a model for dozens of emerging markets since it was established 40 years ago during the military dictatorship of Augusto Pinochet. The same may not hold true for legions of other Chileans who have collectively withdrawn billions of dollars from their pension funds to weather the pandemic’s financial storm. Zillman does not know when she will retire but is confident she will be fine because she expects to receive an inheritance from her mother in the coming months. She now has six million pesos (less than $8,000) left in her individual account with one year to go before she is eligible for retirement, which Chile sets at 60 for women and 65 for men. She used the money to pay overdue property taxes and make needed home repairs. She also has a small cabin that she rents out for $527 to add to her monthly income.īut so far during the coronavirus pandemic, Zillmann has made two withdrawals of one million pesos each ($1,317) from her retirement account to cover her personal expenses. She lives by herself and takes on jobs as a landscaper to make ends meet. We love it.Carolina Zillmann, 59, owns a small plot of land near La Serena in northern Chile. It’s just neat to be in the game with tech vendors that are shifting the way people do business and communicate with one another. Another is Infegy, provider of the industry’s most intelligent web analytics tool for monitoring and analyzing sentiment shifts and used by brand marketers to see how well a campaign is working or how bad a crisis altered consumer confidence. We’re lucky to be in the business of helping really cool tech companies that are addressing the hottest and most in-demand business technologies today. It was a great proof point for the need for real-time response to customer inquiries and comments in social channels as well as a need for brand marketers to tap social media monitoring and analysis tools to keep abreast of what is going on and figure out how to respond as quickly as possible. All of those angry women had hundreds, if not a thousand, Facebook friends. There is no such thing as a low-value customer. The point? In today’s day and age, the customer is empowered to tell anyone, anything at any time. ![]() And, radio silence from the marketing team at LOFT. Thousands of clients with comments that I don’t want to publish on our blog (read: not for the kids). Guess what? The negative response was overwhelming. So, having cool clients like Parature, a provider of customer engagement software that offers a plug-in to Facebook, I went to the LOFT corporate page on the world’s largest social network. “That’s weird, I thought.” So, I checked and rechecked my email. It was all very exciting (for me, anyway, since I’m a big fan of LOFT and new clothes, in general.)Īnd, the site was down with a message conveying the site was being revamped and maintenance. “BUY NOW! COME…SPEND MONEY, LOFT fans!!!” ![]() “EXTRA! EXTRA! Every Item 40 percent off!” If you haven’t heard, LOFT sent out a variety of promotional emails along with a push on its highly active Facebook page advertising a one-night only sale. The first thing I’d like address is the recent fiasco with Ann Taylor’s LOFT, because I think it says a lot about the changing communications landscape. So, think of this blog spot and the revamped GMG website as a place to visit (subscribe to our RSS feed, please) to read what our team members–some of the best marketing pros in the tech industry–think about the latest trends and goings on in the tech world and beyond. The reason? We are growing like crazy, and we have been so busy getting our clients in the press, their products launched and their web sites up and running, we suffered the whole “the cobbler’s kids ain’t got no shoes” thing. Welcome to the GMG Blog! We are super-excited to finally have our new site live, complete with a tech industry marketing blog.
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